Nike Inc. is raising the prices of its sneakers, assuming that the brand's cachet will carry it through a period when many of its shoppers are scrounging for discounts. As labor, materials and shipping costs increase, Nike is raising shoe and clothing prices by 5% to 10%, analysts say. A test of the approach comes this fall, when Nike will debut its priciest sneaker yet—an expected $315 LeBron James basketball shoe that includes its own electronics. The price leaps come after Nike's gross margins dropped to 42.8% from 44.3% in its most recent quarter ending May 31, the sixth-straight year-to-year quarterly decline. Nike's margins are now lower than most of its direct competitors, rival Adidas AG and apparel maker Under Armour Inc. Nike isn't the only sneaker maker asking customers to pay more. Adidas's signature three-striped Superstar shoes now cost $70, nearly 8% more than a year ago. Overall basketball shoe prices were up 9.4% compared with a year before as of June, according to market researcher NPD Group Inc., while soccer cleats jumped 15.5% and running shoes climbed 5.5%.

When the Nike pioneers caught their first glimpse of the black, curvy checkmark, the graphic designer waited patiently for a reaction. Nothing. Then, what else you got? Carolyn Davidson, pushing back disappointment that spring day in 1971, pressed on. One by one, she presented a handful of sketches. But ultimately the three men circled back to the checkmark, her favorite. "Well, I don't love it," Phil Knight said at the time, "but maybe it will grow on me."

Nike lanza 'Nike CTR360 Maestri II: Take Control Andrés Iniesta', una nueva película digital donde aparece la estrella internacional mostrando sus habilidades y dominios con las nuevas botas CTR360 Maestri II.