Noreaga and his longtime friend Geno Sims collected a treasure trove of hip hop footage back in the late 90’s for a documentary show they called The What What. And in this newly unearthed trailer, there is literally too much to comprehend. There’s random bits of Big Pun, KRS One, Eminem making crank calls, Snoop Dogg at his most misogynistic, a chubby 50 Cent coveting NORE’s then-new Skytel 2-way pager…There’s Jay-Z and Amil, Capone in prison, De La Soul….and at the 2:25 mark, we see Cam’ron shopping his new 17-year-old artist Juelz Santana to Chris Lighty (RIP) and his staff. Amazing.

KRS-One, Wu Tang Clan (complete with deranged ODB), A Tribe Called Quest, Pete Rock and CL Smooth, Das Efx, Mad Lion, Gangstarr, MC Lyte, Naughty by Nature and bunch of others come through and show some love for Arsenio Hall before the plug on his show was cut.