Noreaga and his longtime friend Geno Sims collected a treasure trove of hip hop footage back in the late 90’s for a documentary show they called The What What. And in this newly unearthed trailer, there is literally too much to comprehend. There’s random bits of Big Pun, KRS One, Eminem making crank calls, Snoop Dogg at his most misogynistic, a chubby 50 Cent coveting NORE’s then-new Skytel 2-way pager…There’s Jay-Z and Amil, Capone in prison, De La Soul….and at the 2:25 mark, we see Cam’ron shopping his new 17-year-old artist Juelz Santana to Chris Lighty (RIP) and his staff. Amazing.

Word Cup wurde von März 1996 bis Juni 1999 als TV-Format auf VIVA ausgestrahlt und war von September 2001 bis Dezember 2002 fortan als Radiosendung beim WDR-Sender 1 Live zu hören. Moderiert wurde das TV Format auf VIVA von Tyron Ricketts, der neben Jens „Scope“ Kameke später der Radioshow seine Stimme verlieh.

One of the most storied record labels in Hip-Hop was Roc-A-Fella records. In their prime they had Jay-Z burning up the charts with Blueprints and then Black Album, they had Beanie Siegel and his philadelphia crew keeping it gully, they signed M.O.P., ODB, Dipset and of course Kanye West. The documentary captured Roc-A-Fella in its final days and it features never before seen performances from Jay-Z, Kanye West, Dipset and early footage of T.I., plus fights and more. Produced & directed by Choke No Joke.

"Live out by dreams until my heart gives out, And while we crave you know exactly what the shit's about, Fuck y'all mean?,  Handlin' since a teen I dish out, Like the point-guard off your favorite team without doubt"

World renowned photographer Johnathan Mannion speaks on doing photography for Jay-Z's hip hop classic Reasonable Doubt.