Hard-hitting and darkly comic music documentary-turned-social commentary following Nicholas Kidd, a young, ordinary guy who shoots to fame overnight when his mock-rap YouTube video goes viral. As he is invited onto talk shows, to awards ceremonies, and even to partake in a charity poetry reading, Kidd illustrates the absurdity of his fame and how disturbingly surreal it is that the joke has got so out of hand. But slowly the tables turn and, lured by sex, drugs and wild partying, we watch Kidd get swept up in the world he started out mocking.