On 5 November 2012, an Entertainment Weekly exclusive revealed SyFy's plans for Blood and Chrome, detailing the pilot episode's division into ten shorter episodes to be aired on Machinima's YouTube channel, Machinima Prime, beginning Friday, November 9, 2012. The additional seven to twelve minute episodes would be released in the following four weeks, with the complete pilot episode airing on SyFy in January of 2013. On 7 November 2012, Machinima Prime released a clip from Blood and Chrome featuring a short scene from the episode.  An unrated, uncut Blu-ray and DVD version of the pilot episode was announced on 8 November 2012, with a 19 February 2013 release date. As announced, the Blu-ray and DVD will include deleted scenes and a behind-the-scenes documentary, “Blood & Chrome: Visual Effects”. The announcement coincided with the release of another teaser trailer featuring additional footage from Blood and Chrome.