10. Every year during its annual sales convention, Adidas invites its star athletes to meet and greet the public and stockholders. One year the shoe giant invited The Gonz and as he was introduced, he skated out on stage with tennis star Martina Hingis on his shoulders. The big wigs at Adidas went berserk. Recalls Lance Mountain, “Adidas was freaking out like, ‘What is he doing? He’s gonna drop our trophy.’”