The real question is: what's in it for the player? After all, the risk and reward are completely out of sync. A married player has so much to lose for the sake of five minutes of lust. But it's more than that. There is the bravado. I can sit down with a stunning woman and she'll hang on my every word; I can make the worst jokes and she'll laugh like I'm a standup; I can buy her bottles of champagne and she'll be impressed. In short, a player can have his ego stroked relentlessly, sleep with a beautiful woman at the end of it and, nine times out of 10, he'll get away with it. If, indeed, his wife or girlfriend even cares. Many players have childhood sweethearts who they end up marrying, and many of them will have kids at a young age. When a player begins to earn the big bucks, that's when the temptations really start: and they coincide with the arrival of the Louis Vuitton handbags and the first-class flights to Barbados.