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Berlin / Business / Internet02.03.2012

How Three Germans Are Cloning the Web

As for Fab.com, the design site on Feb. 21 announced its acquisition of a German non-Samwer facsimile, Casacanda. “They’re less of a copycat and more a group of people who came up with a similar idea,” says Goldberg. “There are other clones that copy Fab very closely out there, but at least they use different colors,” says Goldberg, who’s sitting at his desk flipping back and forth between Fab and the Samwers’ Bamarang site. He points out the similar font and word choices on the “About” pages. “We even saw a job posting they had that was basically copied and pasted from Fab. It’s kind of flattering, but come on: If you’re going to do something about design, at least design your own website.”