Nate Norman was hanging out with his buddy Topher Clark when he came up with The Idea. The two friends were sitting around Nate's house, a dumpy little place near the cemetery, and both of them were extremely stoned. And yet The Idea had more legs than your typical pot-inspired idea. It did not involve a second Twinkie inside the first one. It did not involve genetically modifying the bugs so their blood would not be blood but windshield-wiper fluid. It was, in fact, based on a practical application of global economic theory. That, and cheap weed in Canada.