I just went to a Zumiez contest in Nebraska and there were like 30 people there. People think skateboarding is bigger and there’s more money to be made off of it than there actually is. With everybody in the world wearing the Janoski shoe and how it took off… it made people say, “Wow, a pro skater’s shoe can sell like that!!?” because it had a pro skaters name on it. But his shoe just happened to be like a Chuck Taylor or something. Stefan killed it and made a good, timeless design, but it was a once in a lifetime type thing. That and some of the fashion stuff kind of led people to believe skateboarding is something that it’s not.