The social club wasn’t so inviting, though, and had a lot of attitude. We made the rules and ran a business that was very successful. People were addicted to the clothes like a drug. We didn’t want to work so hard so we developed a sales style that worked in our favour. In the early days, it was like, come in, but don’t touch. You can look with your eyes, but not with your hands. It was a crazy way to sell garments but the customer learned the deal: don’t fuck with us and we won’t fuck with you.